FocusMarketing – Your way to success

Are you working hard, but not seeing profits?
Are your competitors gaining market share?
Have market trends affected your sales?
Are your products not penetrating the marketplace the way they should?

Many firms have wonderful products, but don’t attract customers or penetrate their marketplace quick enough. We have found that working with our clients to focus their efforts and put out the right “for sale sign” brings in the kind of business that they are seeking.

There is no viable solution for selling a product where there is not a market, but there are many ways to promote a product that can interest either your current marketplace or hone in on a new one.

We have played key roles in helping our clients to develop business and profits - choosing their target marketplace, developing marketing material that attracts their marketplace and often restructuring to align themselves with their current focus - selling their products. At the same time, our clients have found a new level of enthusiasm as they move to their next level of development.

This is equally important for most entrepreneurial companies after they have developed their product and it is time to start selling. This transitional time-frame (moving from entrepreneurial to intrepeneurial stages) accounts for the vast majority of start-up failures. Often, it is not that the product was not good or needed in the marketplace, but most often it was the way the product was presented or the lack of focus in choosing a marketplace.

A two to three day session with your appropriate staff may be all you need to effectively target your marketplace. You will exam the components you need to develop your marketing plan and clarify the direction you want to take. Once you have made clear choices and clarified your focus, the rest usually falls into place quickly.

Our unique FocusMarketing process will save yourself a fortune in misdirected efforts and money. Instead you will know where to go and where to focus your time energies. Leverage our experience of 20+ years of successful marketing! Contact us to find out more.